More than just clothes

We believe that social responsibility and taking care of our planet is an integral part of our business, and an important element of being a strong fashion brand in the world we live in.

Read more about our production, our sustainable fashion and our joint work to ensure nature for our children and grandchildren.



With roots in the bohemian lifestyle, we have a strong connection to the feminine, free and natural. Of course, it has consistency in terms of the materials and methods we choose and deselect.


Clean and breathable

The majority of our styles are made from natural materials such as cotton, linen, wool and silk. If we use synthetic materials, we do so deliberately, most often from recycled materials such as recycled polyester and only to promote a certain characteristic.



You'll never find a Noa Noa collection without styles made from 100% organic cotton. Look for the brand “On this Note”.


Animal friendly

We could never dream of designing something with real fur. If we use leather and down in our styles, the materials are always waste products from animals used for food production. 

Some of our knitwear contains merino wool because it retains heat and is gentle on the skin. However, we only use certified merino wool, where we have a guarantee that the sheep is treated properly and cut painlessly. 

We do not use Angora. The reason is that a control system has not yet been put in place to ensure that the rabbits are cut and combed instead of being picked. 


Limited use of chemicals

As a sustainable and responsible player in the global fashion market, we have imposed restrictions and limitations on the use of chemicals. They apply in all the markets we are represented.



Our styles are the result of a safe and ethical supply chain. It is not always visible, but we feel it on our conscience. Specifically, it means two things:

  • We comply with the UN Global Compact, an initiative with 10 principles in the areas of human and labour rights, the environment and anti-corruption. See more here:
  • We ourselves and all our main suppliers are members of the Foreign Trade Association. Here, everyone is committed to respecting and constantly doing better within the Business Social Compliance Initiative 's (BSCI) code of conduct: 
  1. The Rights of Freedom of Association and Collective Bargaining
    Our enterprise respects the right of workers to form unions or other kinds of worker’s associations and to engage in collective bargaining.
  2. Fair Remuneration
    Our enterprise respects the right of workers to receive fair remuneration.
  3. Occupational Health and Safety
    Our enterprise ensures a healthy and safe working environment, assessing risk and taking all necessary measures to eliminate or reduce it.
  4. Special Protection for Young Workers
    Our enterprise provides special protection to any workers that are not yet adults.
  5. No Bonded Labor
    Our enterprise does not engage in any form of forced servitude, trafficked or non-voluntary labor.
  6. Ethical Business Behavior
    Our enterprise does not tolerate any acts of corruption, extortion, embezzlement or bribery.
  7. No Discrimination
    Our enterprise provides equal opportunities and does not discriminate against workers.
  8. Decent Working Hours
    Our enterprise observes the law regarding hours of work.
  9. No Child Labor
    Our enterprise does not hire any worker below the legal minimum age.
  10. No Precarious Employment
    Our enterprise hires workers based on documented contracts according to the law.
  11. Protection of the Environment
    Our enterprise takes the necessary measures to avoid environmental degradation.