NOA NOA was founded in 1981 by brothers Harald and Lars Holstein as a feminine alternative to the hard-edged fashions of the time. The name NOA NOA means ‘simple and harmonious’ in Tahitian and epitomizes the feminine and bohemian NOA NOA universe.  

Our collections are designed in Denmark at the NOA NOA head office in the idyllic surroundings of Northern Zealand and manufactured by high quality partners around the world that comply with high standards of corporate social responsibility codes. NOA NOA is also a member of BSCI, the Business Social Compliance Initiative.

NOA NOA is owned by an investor group fronted by Greystone Capital Partners. Our feminine fashion products are offered in around 50 concept stores, more than 400 multi-brand stores and several online platforms around the world. The brand includes the sub brands NOA NOA Woman, NOA NOA miniature girl, NOA NOA miniature baby girl and NOA NOA miniature boy.


NOA NOA is an international fashion brand with strong roots in Danish design traditions. Our feminine collections are designed for the woman who loves craftmanship, quality, and beautiful details.

Craftmanship, quality, sustainability, and high attention to details – this is the core DNA of NOA NOA. All our prints are either made from antique artworks or hand drawn by our print designer.